Welcome to the Project Simplify website!

Project Simplify® is centered around the belief that
anyone who wants to manifest the work life
they’ve dreamed of can, in fact do so.

We believe that a satisfying, fulfilling, fun existence is possible. We enjoy working smarter, not harder, to help our clients, readers, and other fellow simplifiers achieve such an existence.

For working professionals…

You can learn more about Project Simplify and what we do by clicking the links on the right under "Main Menu". Aside from the basic info, like who we are and how to contact us, you’ll find information about our simplification services, our workshops, and our bi-weekly newsletter, The Simplifier. (Which you can sign up for here.)

For readers and visitors…

Aside from the Newsletter Archives, our blog is the site’s biggest repository of useful information. Under "Blog Sections" on the right, you’ll find all our original articles and interviews, along with musings, tips, product reviews, and more – 600+ posts worth! (Be sure to click the [+/-] symbols to expand the list of categories where applicable.) You can also find our most recent blog entries right below this message.

You’ll find a number of other useful things along the right side of the page, including of course a full-site search box, and a link to our RSS feed, as well as some free downloads, and more. We’ll let you discover the rest on your own!

If you have any questions, or if you just feel the need to simplify your life, feel free to get in touch.

Let it be easy!

Shawn Tuttle
Head Simplifier, Project Simplify

Latest Additions to the Site:

When pea brains get in the way

I suppose entrepreneurs all over face an issue I’m dealing with right now: how to harness the exuberant energy that drives me into a form that my business can benefit from. Sometimes a simple service offering feels sooooo, I don’t know, mild compared to what I’m feeling. How do I transform this internal “Kick some butt and have fun!!” clamoring inside me and wanting to connect with others who have that same YEEHAW and make some serious change in the world? What form can possibly mimic–what I feel like is yelling from rooftops to challenge the world to cut the crap out of their lives!

Your life is so much more interesting than rummaging for misplaced files. Your mind is so much more creative than the space that 842 emails in your inbox takes up. Your time is so much more valuable than the time spent dealing with junk.

What’s it going to take to hone in on what’s really important to you? What’s it going to take to figure out how to manage what must be managed as easily as possible? What’s it going to take to do what you Want to do?

My challenge is the last question. I’m determined that this business is to be an extension of myself in the sense that I want to express creativity and have fun. The crux of the issue for me is that I lose that sense when thinking about the nuts and bolts of the business development side of things. I have the sense that my little pea brain is slightly off track in this perception somehow, and thus I trip myself up. Instead of just producing something and throwing it up on the website, I get caught up in the “what will it be for?” “how will it fit into the bigger picture?” kind of questions. Evil, that little pea brain. What a head trip.

So I’m going to just shut up and do. Log off the blog and go create something just b/c I feel like it and then I’ll figure out what to do with it. Go to!

The Simplifier #77 is Online

The seventy-seventh issue of the Project Simplify newsletter The Simplifier is now archived on our newsletter archives page.

Here is a brief summary of the contents:

1. A Note From Shawn
The home office leaves home
2. Our Featured Quote
by W.E. Henley
3. Interview: Nancy Shanteau – Following Life’s Signs
by PS Head Simplifier Shawn Tuttle
4. Your Simplification Tip
Suite-ening Your Message Checking
5. In the News
Off the Grid; Gratitude and abundance: two sides of the same coin; and Being organized can save you money
6. Featured at ProjectSimplify.com
Super Share/Save Tool
7. Keep Smiling
Animator vs. Animation

Read the full issue here.
Subscribe to The Simplifier here.
[posted by Lance]

Full audio from Nancy Shanteau interview

The upcoming Simplifier #77 features an edited (text) version of Shawn’s interview with Nancy Shanteau.

The full audio from that interview is available here:

To Conquer Your Inbox, Become an Email Shape-Shifter

This article was originally published in The Simplifier #76.


Article: To Conquer Your Inbox, Become an Email Shape-Shifter

By Shawn Tuttle

Does this describe you?

  • Your email inbox is at zero several times a week.
  • You quickly find reference emails on demand.
  • You open most emails once, and only once.

If so, congratulations! Your email management system is totally dialed in!
If not - if your email inbox is at 1,000 messages and multiplying - keep reading…

You know the old saying about what would happen if you put a thousand monkeys in a room with a thousand typewriters, right? They’d fill your email inbox with a bunch of useless crap every day! ;) Seriously, though, it’s a good thing that’s not happening, since your inbox is probably already overflowing so bad that you’re considering renting a sump pump. You’re not alone…which is why I made sure this article isn’t just another simple listing of email management “best practices” from the leading productivity experts.

Don’t worry—you’ll get your tips. “Best practices” are called that for a reason, and I’ll definitely review some of them. What I don’t want to see happen, though, is for you to read the below list of pointers, and nod or shake your head a couple of times and then think: “This wouldn’t work for my situation; how could they possibly know how crazy my email situation really is?” and then continue in your pattern of feeling overwhelmed by your email.

We’re going to spend a little time in Why-Land to explore how your perspective and intention is so important regarding email. I really want you to get serious about getting control of your inbox—because this is a life or death situation.

Consider the danger
Well, your life isn’t in danger—but your life’s dreams are. If a dream were a person, she’d be a sensitive, shy little kid who needs your encouragement and support. She retreats from lack of attention. She needs to be coaxed out of her shell and shown that she can rely on your commitment, that she can trust you to take care of her. When you provide her with a positive and supportive environment, she thrives.

But how does an out-of-control inbox affect your dream cultivation? Repeatedly sifting through your inbox takes time. High numbers of emails feels weighty, and the thought of clearing them all out can make you feel overwhelmed and provides plentiful excuses for procrastination. Seeing defeat pass over clients’ faces when asked about their email situation, to me, says it all.

Getting the picture? Being victimized by “out of control” email is detrimental to your psyche. Are unmanageable emails worth feeling bad for? No! Are they worth sacrificing your dreams for? No!

Shift your approach to email
Merlin Mann used this apt metaphor as a comment on how many people lose sight of their purpose: your job is to make sandwiches, not to continually re-stack the orders.

Losing sight of what’s important causes more than inefficiency. There’s so much more at stake!

For too many people, email has become a growing, cancerous mass invading effectiveness and morale. If your situation were out of control because you chose, instead, to spend more time writing your novel, I’d be more compassionate. But the truth is, the culprits are usually indecision, laziness, and/or lack of systems. And even though you’re in charge of these things, paradoxically, they can leave you feeling the victim.

Instead, choose to be the ER doctor who deftly wields the laser to zap those emails with focus and precision. Those little messages aren’t going to get out of control on your watch! You know that the health of your patient is at risk. You are fully capable of handling the situation and do so with a few clicks of the keyboard.

Shift how you think of the inbox
To look at this from the (non-digital) “real world” perspective, pretend you have a store that sells CDs. You are in charge of dealing with the boxes that UPS drops off on a daily basis. Do you leave all boxes in the “incoming” pile and expect customers to just find what they want? Not if you want to keep your customers happy. Instead, you unpack the boxes, sort the contents, and then do a set of actions that gets the CDs to the next step of their existence. You might sort by: special orders, current hits, and regular stock.

- Special orders then require your to call the customer.
- Current hits need to be integrated into a “current hits” display.
- Regular stock needs to be sorted by genre and put out on the shelves.

Does this mean that you are going to perform each of the above actions as soon as you open each box? No. You’ll unpack the boxes, sort the CDs, breakdown the boxes, and then decide which is most important to do or delegate first based on what the rest of the day looks like, who’s on the floor, etc.

I’m describing a lot of people in different scenarios in this article. (more…)

The Simplifier #76 is Online

The seventy-sixth issue of the Project Simplify newsletter The Simplifier is now archived on our newsletter archives page.

Here is a brief summary of the contents:

1. A Note From Shawn
Sharing ideas, sharing office space
2. Our Featured Quote
by Merlin Mann
3. Article: To Conquer Your Inbox, Become an Email Shape-Shifter
by PS Head Simplifier Shawn Tuttle
4. Your Simplification Tip
Dealing With Inbox Danglers
5. In the News
The sentimental factor; Stress Management; and Control clutter as soon as you walk in
6. Featured at ProjectSimplify.com
Like the gentle rain…
7. Keep Smiling
Relevant Elephants

Read the full issue here.
Subscribe to The Simplifier here.
[posted by Lance]

Jumping on the social media train

Yup, it seems to be about that time to hop on board. Our solopreneurs group got together today to talk about internet marketing. While our group had a nice, open ping pong style chat about local marketing ideas last month, this one’s format was very different. Basically, two folks (Paul and Vanessa Smith)  who have been on the train for a while did the talking and the rest of us took copious notes.

The first two things I’m going to explore are Twitter and Stumble Upon.

Once I get profiles up and running, I’ll share here on the blog. I’m looking forward to meeting more like-minded folks interested in the simplify train!

It’s Election Day!

Please vote!