I just stumbled across the Small Business Trends blog which had a post called Top Experts Dish with their Best Kept Marketing Secrets from last month.

The overarching theme had to do with relationships–listening and service. Gone are the days of “low prices” as the way to go.

Here’s the one that particularly caught my eye:

Scott Ginsberg, That Guy with the Name Tag – “Don’t have a business card. Have a philosophy card. In order to do so, ask yourself the question, ‘If everybody did exactly what I said, what would the world look like?’ Come up with 5-10 answers, then print them on a nice, thick, laminated card. Include your contact info, picture, branding, etc. Give it to EVERYBODY. It will be the only card they will not throw away. This marketing tool has made me well over $50,000 in new business.”

An interesting way to share with others the grand visualization of your service to the world. Nice!