What? A new logo?
Not too long ago, I introduced our new logo that never seemed to make it on to the website. It worked well as a “bug” on handouts for workshops (a bug is a tiny version of the logo, usually known as the little TV station logo that appears in the corner of the screen). Well, I had noooo idea how it was going to be incorporated into the banner, and, well, it never did.
Compounding the issue was that the image couldn’t really be extracted from the words easily because it’s an unrecognizable shape. It’s an artistic rendition of the original logo which included the Fiddleneck flower.
Common Name:
Fiddleneck, Rancher’s Fireweed
Family:
BORAGINACEAE (Borage)
Botanical Name:
Amsinckia meziesii var. intermedia
Not a very well known flower or shape. I liked it because of the spiral it’s curl created.
Letting go of my attachment to this flower, as well as realizing that it was time to let go of the new courier font led me to work with another designer. We co-created what’s going to be the new logo–for real this time. (Now is the time to “oohhh” and “ahhhh” with verve and excitement):
OK, I’m a happy camper. The banner will be done soon and it is Sah-Wheet!!!
