Have you ever found yourself in this situation:

• you are out on the river boulder hopping at Edwards Crossing on a beautiful August morning



• the leather of your well-worn sandal is ripped from use, which was fine for the first 30 minutes of walking and jumping
• at approximately 35 minutes a blister begins to form under the torn leather at the edge of the ball of your foot
• at 47 minutes said blister makes its presence known to you
• at 55 minutes you realize the ripped leather is your worst enemy for the day
• and you don’t have anything in your backpack besides consumables, keys, and your wallet
• after stopping to consume the consumables, the blister spot feels even worse once you start walking again
• your hiking partner suggests a business card slid under your foot might help
• being the good marketer of your business that you are, you just happen to have your own business card in your wallet
• the result for desired blister relief might look something like this picture:



• relief is fantastic and you think hiking partner positively brilliant
• until the card begins to slip back towards your heel
• you think maybe this is a sign from the universe that maybe you should have stayed in town to make use of business cards in a more orthodox manner, like distribute them to potential clients
• then decide nah, a lovely day at the river is just plain good for the soul, blistered foot withstanding.
• extend heartfelt gratitude to the universe because you have feet, a river, boulders, consumables, hiking partner, and a glorious morning to enjoy them all at the same time.

=)