Stephen A. Covey wrote First Things First with A. Roger Merrill and Rebecca Merrill in 1994. Time managers, organizers, and goal setters have been referring to it extensively since then. It’s a bit dense and wordy, but, wow, is it rich with ideas and understandings of how we humans function in the mental capacity. This is the same Covey that joined forces with Franklin to form FranklinCovey, the developers of scheduling systems and other personal effectiveness management tools.