Interviews

This is an archive of all of our site's past entries in the Interviews category. Click on a title to read the full entry.

Interview: Gayle Greco - Creating a Healthy Business

This interview was originally published in The Simplifier #73.

Interview: Gayle Greco - Creating a Healthy Business

By Shawn Tuttle

About two years ago I was referred to Gayle Greco for a creative perspective on a business challenge I was having. I found her to be insightful, cheerful, and calming. I had the sense that she could apply a skilled and focused eye on the issue at hand (whatever it might be) while remaining solidly connected with the spirit of the heart. It was this experience with her that totally piqued my interest in how she would develop a business in our current climate that still places disproportionate value on the $ bottom line. I’m thrilled to offer the following interview as a window into that scenario. Her story is further proof that business can be done differently. 

Gayle Greco

ST: Let’s start with a brief description of your business.

Gayle Greco: Our business is Universal Mold Solution. We founded the company a year and a half ago. We have a new technology that Tom [Gayle’s partner] developed that is a safe, environmental way to kill toxic mold in homes, buildings, and structures. The beauty of it is: number one, it is environmentally safe. Secondly, it rides on frequency waves so it goes through walls, sub-floors, and ceilings. In your typical mold removal or remediation situations, you hear these horror stories where people have their walls blown out , their toilets ripped out…with this technology, you don’t have to do any of that. The third benefit is that people don’t have to be displaced out of their homes. The last benefit is that we are allowing people to get healthy again. We are curing their environment. By doing that, they are able to go back and live, work, or play in a safe, healthy environment.

ST: What a wonderful service.

Greco: It is. Our goal is serving the people on the planet, and that’s really our intention. Yes, we are starting a business, and yes, it’s a for-profit business. The ultimate goal is the health, viability, and safety of the people on the planet. It’s a fun thing to be involved in.

ST: Since you are looking to grow it substantially, that means a lot of different resources and people to bring in and interact with. How have you been finding the right people to help you along the way?

Greco: That’s the perfect question, Shawn! This is the best part of this whole experience, because the people have found us. We’ve both been in business—I’ve been in corporate America a long time—28 years, and Tom has built businesses before so we have experiences being in the typical model in the business world.

We set the intention at the very beginning, verbally and in writing, about how we wanted to build this business. This business is being built with us, and intention, and spirit. As we set that platform, we really simply stated: this is what we intend to do for the people and the environment, and this is what we intend for ourselves as abundance and prosperity goals.

We also said these are the types of people we want to work with and for. It’s about integrity, it’s about ethics, it’s about maturity, it’s about simple. So we set the intention for that. Without a great deal of effort the perfect people started showing up at the perfect time for what we needed. The first thing we needed was when Tom was working on the technology, he needed a little more scientific help. He has scientific and engineering background to a degree but doesn’t have it fully. We asked, “what are we looking for?” and these people magically began showing up and, with a huge amount of integrity, began working with Tom on the technology.

At the same time. I was starting to work on the business plan and I did the same thing.


Interview: Patt Lind-Kyle - Author, Businesswoman, Meditator

This interview was originally published in The Simplifier #71.

Interview:  Patt Lind-Kyle - Author, Businesswoman, Meditator

By Shawn Tuttle

When Patt Lind-Kyle smiles, the entire room brightens. Her insightfulness combined with her curiosity creates an irresistible charm, such that you can’t help but feel brighter after talking with her. (This may explain why our interview was actually twice as long as would fit below! The entire section on her background can be read here.) For the last several years, she has offered a monthly meditation circle through Gather the Women. I’ve been in the circle for the last year and a half and have been fascinated by her understanding of what the brain is doing when meditating. She has just completed a book (which is on the way to a publisher right now) entitled Meditate the Way the Brain Works - The Mind’s Most Powerful Resource. Whether you meditate or not, this woman has a lot of enlightening thoughts to offer.

Patt Lind-Kyle


ST: How did you fall into meditation?

Lind-Kyle: I was living in Portland at the time. One night I got out of the truck to open the gate, and didn’t pull the emergency brake. It started moving and I jumped on, but it was too late. It crashed through the gate, went over the little precipice and was stopped by a tree. It threw me off and I landed on my bottom. Eventually I went to the hospital and I had a broken coccyx. Three days later, my kundalini rose. Kundalini is the energy in the spine; it goes through the spine, and it was quite an experience. It took six months to bounce back from that. After that experience, all I wanted to do was meditate.

ST: So the kundalini being released was a positive experience?

Lind-Kyle: Yes, It’s an energy that shoots through your spine and it changes conscious. My consciousness was changed and I had no interest in anything but meditation. I’d do the dishes and take care of things and then I’d just sit all day long.

ST: How long ago was that?

Lind-Kyle: This happened in ‘94-’95. Then David said, “You really need to do something longer than just a 10-day retreat. ” He was very supportive–so I did a 3-month in ‘95, then in ‘96 I did another 3-month. It was like heaven.

ST: One of the things I find very interesting about our meditation group is how you tie it in with the brain. How did that connection develop?

Lind-Kyle: neuro-feedback machine. I ran across Anna Wise’s website and I found it fascinating. She said you check people to see if they are meditating. I thought, that’s revolutionary! I can check my brain to see if I’m meditating or not? So I studied with her and learned the machine and learned about the brain waves. Anna showed me that there were indicators if you shifted levels of consciousness. 

ST: What do you see as the connection between meditation and everyday life? How does it affect ones ability to do business and to function in the world?

Lind-Kyle: Meditation reduces stress. Stress affects our blood pressure and it affects our ability to think clearly. Meditation keeps us in balance.


Background info from Patt Lind-Kyle interview

This is some extra background info that came out of my interview with Patt Lind-Kyle (which is featured in the upcoming edition of The Simplifier.


ST: Let’s start with your professional background. Did you grow up with Swamis?

PLK: No.I was born in Minnesota but grew up in California. I went to USC and got a degree in dental hygiene, when it was still a four year program. I did dental hygiene for eight years and then I taught, first at the University in Hawaii and then at Foothill College (just south of San Francisco) and was there for 15 years.

While I was there I got fascinated with how my students learned. I started looking into what was learning. At that time, in the late ’70’s, nobody was talking about learning and there weren’t classes in it, not even for teachers. So I took a year off teaching and took every class I could put together related to learning.


Interview: Katie Carter - Yoga Teacher, Community Builder

This interview originally appeared in The Simplifier #69.

Interview: Katie Carter - Yoga Teacher, Community Builder

By Shawn Tuttle

Within months of moving to Nevada City, I had found my yoga teacher at the local yoga studio. Katie Carter’s Friday morning class was dynamic and strong and yet I always left feeling refreshed and deliriously happy. In addition to being a popular teacher, she owned the studio–but those points didn’t explain her impact as a community builder. Her joyful attitude, delightful humor, and positive energy have fostered a large family of yogis (people who practice yoga). While she decided about a year ago to transition out of her role as business owner, since selling the business she has remained a pillar in the community by teaching and mentoring newer teachers. I was thrilled for the opportunity to interview this beloved local role model who embodies the fulfillment phase of a natural professional.

Katie Carter and Quincy

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ST: What was your background before you founded the Wild Mountain Yoga Studio?
Katie Carter: I have a degree in Fiber Arts. When I first moved to Nevada County, I was 22 years old. I bought a business in Nevada City, a weaving store. I had a business partner who knew a lot about business and I taught the classes.  There is a lot of arthritis in my family–my brother has a pretty severe frozen spine. I knew I wanted to try to prevent it from happening to me. I don’t know if the yoga prevented it or if I just wasn’t going to get it. 

ST: And when did you open the yoga studio?

Carter: I opened up the studio in September of 1995.

ST: Tell me about your experience of taking something that you love and creating a business out of it. Just because someone likes to bake, doesn’t mean they should open a bakery.

Carter: For me, when I started teaching, I was at the right place at the right time. I think this community was really ready for more organized yoga. There were a few yoga teachers at the gym, but I think yoga was just starting to become popular or well known. I knew this information couldn’t be held back, it was ready to be shared. 

On my own spiritual path, I was ready to not be afraid to “om” in front of my friends. That was big to put out a sign saying “Hey, there’s something more, something deeper you can become a part of. You can connect physically, emotionally, and spiritually on some level.”

When I opened the business, it used all of my past skills. I had done art and I loved making fliers and creating business cards. I hadn’t realized what a good organizer I was. I opened up a studio and within 3 weeks, there were 5 teachers saying they wanted to teach there. That part was easy.

ST: What was your biggest challenge? 


Interview: Chuck Coovert, Master of Organization

This interview was originally published in The Simplifier #67. 

Interview: Chuck Coovert, Master of Organization

By Shawn Tuttle

I met Chuck Coovert through Toastmasters; he was in his 5th year when I began three years ago. I was impressed by his preparedness and his willingness to help–he always had an extra joke ready in case we were short for the day and he constantly received kudos from members he had mentored. Since then I’ve been inspired by his ability to be substantially involved in numerous organizations while always maintaining an even-keel, good-natured attitude. After reading his reflections on several of my newsletters, a site visit to his office and wood shop clinched my impression of Chuck: he is a Master of Organization. His workspaces are well thought out; everything is in its place. His systems and actions are intentional and thoroughly self-customized. He applies the skills and experiences he’s gained from some 40 years in various electronic and high-tech firms to the multitude of organizations he works with now. He serves on the Boards of Directors of CORR (Community Recovery Resources), the Child Abuse Prevention Council, and the Coalition for a Drug-free Nevada County. He’s also a Court Appointed Special Advocate for children (CASA), a long-time member of Toastmasters, a wine connoisseur, an amazing wood worker, electronic wizard, a knowledgeable rose caretaker, and a much loved grand-dad. 

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ST: You have given really wonderful and thought provoking feedback on a lot of the newsletters, through which I’ve understood a little more about your approach towards organizing and the role it has played in your life–which is one of the reasons I wanted you to be one of my interview subjects. 

Being organized means different things to different people. What does is mean to you? 

Coovert: I organize because it’s the only way I can stuff all the things I want to do into the time I’ve got. I found that if I’m not highly organized I don’t get anything done. I have so many different interests, so many things I want to do. I also like to walk into a neat office and see a clean desk, and I like being able to find things, because I’ve got so many things going on, I like to be able to easily put my hands on things. That’s why I organize by folders, and by slots, and by bins, and all that kind of stuff. It’s a means to an end for me.

ST: You listed a lot of benefits and then talked about what that specifically means as far as using bins and folders, I think a lot of people have the desire to be organized for all the reasons you just listed, but what does that mean? Is it how you structure your time? Is it just that you can find things? Is it the way you think about your work for prioritizing…

Coovert: Yes, yes, to all of those. I have a set of folders on my desk. I also keep a list of activities and priorities, things I should be doing, and it sits right there, close by. Then I run down the list, and say I want to do this marketing plan or this review or whatever, I go right to the folder and it’s got a name on it, and I pull it up. Every time I get something for that project, or find something on the internet, I print it out and drop it in the folder. When I’m ready to work on something, it’s all right there in one place, I don’t have to go digging for it. In piles of paper, things get lost. If I set things on top of something, it gets lost. 

ST: I like your story about when you were managing employees and how you’d refuse to approve anyone’s request for a new filing cabinet, instead telling them to make room in their current cabinets.

Coovert: If you look at those filing cabinets, what’s really going on is that they are just too lazy to clean them out. And in every case that I’ve said “no”, they all of a sudden find all this space and find all kinds of stuff they don’t need to keep. I never bought a filing cabinet the whole time, except when


Interview: Suzie Daggett - publisher, Insight Directory

This interview was originally published in The Simplifier #65.

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Interview: Suzie Daggett - publisher, Insight Directory

By Shawn Tuttle

One of the good things about having a slogan is that you read it all the time. I love being reminded to lighten up by our slogan, “let it be easy”. Suzie Daggett was one of the first business people I met when new to the area in 2004. One of the many things I’ve admired about her is that she seems to live the “let it be easy” mantra naturally, no reminder necessary. Suzie publishes the Insight Directory, a free guide to healing and energy workers in our greater Sierra Nevada Foothills area. Her promotion of alternative healing has also included a weekly article in our newspaper and a lecture series featuring both local and visiting guests. While she is now several years into this path, she went through many other possibilities before deciding to publish the directory.

Suzie Daggett

She very clearly has a strong dedication to her service in the world—a concept I’ve linked with sustainability of our personal energy level. How do we give to others and take care of ourselves? Who do we put first? There is a lot of conflicting advice floating around, so I was thrilled that our conversation illuminated this concept.

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ST: I’m very curious about how you were discerning the difference between what was right for you to do and what wasn’t. You had great ideas to lead workshops, be a speaker, package inspirational products—but those weren’t right for you. The Insight Directory was. How did you know the difference?

Daggett:  My belief is that when things are working right, spirit is behind you and they unfold. When things are not working right, you keep bumping. You’re not in the flow of the river, you’re in an eddy, you’re up against a rock, or you’re dry docked on the beach and you can’t even stick your toe in the water.

The whole idea is “row row row your boat” down the river, to go with the river of life. When you recognize you are going upstream–and every day there’s something to bump against–and you realize “I’m rowing up river, and I’m going nowhere because the flow wants to take me somewhere else. If I were to go with the flow, where would I go?”

ST: Let’s talk about service.

Daggett: Service instead of servitude…  

This is the red car that is the signal to me whether I’m in “servitude” or “loving service”. 

Servitude is when you get tired when you are doing things and you are doing them for the wrong reason. Loving service is you don’t do that.

ST: Tell me more about the red T-Bird, how does that work?


Louis Buchetto: Visualizing an Artful Life

This interview was originally published in The Simplifier #63.

Interview:  Louis Buchetto—Visualizing an Artful Life

By Shawn Tuttle

The following is an interview with artist Louis Buchetto. He’s the owner of A Loving Home Gallery in Nevada City, California. There he collaborates with his spunky 8-year old daughter Tirza. This inspiring father/daughter project creates art that is playful, colorful, vibrant, and tugs at the heart strings. Louis has only been in Nevada County for 14 months, but he jumps right into his surroundings. In fact, we met through our work in the local downtown association. 

He’s had incredible things happen in his business, and he gives credit to the power of visualizing. With visualization being one of the core concepts of Project Simplify, Buchetto provides an inspiring example of how it works for the small business. Remembering that you are in the driver’s seat in ways not commonly talked about in business books is an incredibly powerful growth tool. “Experiencing” a situation before it happens, all the way down to minute details, actually increases the possibility of it happening—in a way that can seem like magic.


ST: You’ve told me that amazing things have happened from the power of visualizing. How did it start?Buchetto: I was in a sedentary job as a chauffeur in New York City. I started listening to tapes by Nightingale Conan. I had always been really athletic but I’d gained 20 pounds in this job. I’d listen to the tapes and do my meditations and visualization all day long. I was on fire with the energy I was unleashing from the specific images of what I wanted to look like. I went from 205 to 175 pounds and was totally “ripped”.  I was exercising about 20 hours a week. It was insane but it showed me the power.Seven years later, I was doing art in Flagstaff, Arizona; I had given up my house-painting business and I wanted to live my ideals. I was always on the edge financially and was tired of it. So I started imagining an astute-type gentleman coming to one of my art shows, falling in love with the art, buying all the pieces there, commissioning me for more work, and then going out and selling it.

I only wanted to be successful if it was in line with my highest ideals. I’ve actually blocked financial opportunities because I knew they’d lead me down a dead-end road and I didn’t want to go there. So I worked that visualization between my frustration and despair for a year. About once every three weeks I’d remind myself what I wanted and I’d just run it through my head.

ST: Tell me more about your process of the visualization. Would you do it in any particular way?

Buchetto: I had a sense of who this person was, an older gentleman and I would watch him come into the gallery and approach me in a very matter of fact way, very astutely. So I’d get a feel of the person and then I’d be me and it would just unfold. And that’s what happened.

The day before I found out I was going to be a dad, I was doing an art show in Sedona, AZ. I was conversing with a Buddhist nun, who was totally dialed in to my highest ideals. She loved what I do and why I do it.  It was great, I was vibrating. A gentleman came in to the room and basically buys $26,000 worth of art. He came to my studio about a week later and commissioned me to do art for the next two years at a minimum $3,000 a month.

If I had known going into that show that I had a daughter on the way, I probably would have been in a panic. Would the situation still have unfolded as it did with the gentleman? Probably. But it reminds me that no matter how challenging the situation or whatever the funk is, keep going!  

ST: What did he do with all the art?

Buchetto: He opened a gallery in Phoenix and all the profits were to go to charity. He was attached to a little village in Mexico that he had visited—he had $ from being a builder and now wanted to get his heart into his life.

PS: When you did the visualizations - what was your experience?

Buchetto: Every time we try to grow, there’s always this struggle. While I’m visualizing, I’m actually certain it’s going to happen but there’s this chatter, this battle of the mind: