I just stumbled across the Small Business Trends blog which had a post called Top Experts Dish with their Best Kept Marketing Secrets from last month.
The overarching theme had to do with relationships–listening and service. Gone are the days of “low prices” as the way to go.
Here’s the one that particularly caught my […]

I love this woman’s approach to consulting! Pamela Slim writes the Escape from Cubicle Nation blog (introduced here.)
This is what caught my eye in her post yesterday:
Your goal as a consultant is to work your way out of a job.
Her questions following this statement are excellent examples of real service. They focus on causes, not […]

Small business owners may wonder if they need an EIN (Employer ID Number, also commonly known as a tax ID number) from the IRS. As a sole proprietor, why not just use your social security number?
The primary reason a small business will get an EIN is when they hire employees.
From the IRS website “Do […]