Responding to a client’s email the other day, I noticed she simply signed off with her name. I asked her if she had an email signature.

She responded, “What’s an email signature?” Apparently it is not yet a universal concept (hasn’t reached the 100th monkey yet) for all business owners.

It’s an extremely effective, simple to use marketing tool. It makes it easier for people to contact you because your info is Right There. It reminds people that you have a website. You can add short messages that you want people to associate you with. You can type this info in to every email you write, but why? The email signature makes your life easier because it’s ready-to-go.

For example:

__
Project Simplify
let it be easy

Shawn Tuttle
530.205.5775
www.projectsimplify.com

Most email programs have a “signature” option under the Tools or Options menu. (If not, you shouldn’t be using the program for business emails anyways.)

Once you save your signature, you can add it to every email you send. Somewhere on your “New Message” screen should be a shortcut to your signatures. Select the one appropriate to your purpose (you can create several) and then send as you normally do!